Brand Guidelines
Lumen Association brand guidelines, typography, colors, and logo assets.
Typography
Headlines & Display
Font: Ubuntu
Used for all headlines, titles, and display text. Ubuntu is a distinctive, geometric sans-serif that gives Lumen a modern, approachable identity.
Headlines & Display (Ubuntu Bold)
Secondary Headlines (Ubuntu Medium)
Regular Text (Ubuntu Regular)
Body Text
Font: Inter
Inter is used for all body text, paragraphs, and small text. Its clean, neutral design ensures excellent readability across all devices.
Larger Body Text (Inter Regular)
Standard Body Text (Inter Regular) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Small Text & Labels (Inter Medium)
Brand Colors
Brand Dark
Primary Color
Primary Brand Color
HSL: 212, 33%, 32%
#1A3A52
rgb(26, 58, 82)
Brand Light
Accent Color
Secondary Brand Color
HSL: 47, 95%, 76%
#F0DA59
rgb(240, 218, 89)
Foreground
210, 17%, 20%
#233847
Background
0, 0%, 100%
#FFFFFF
Secondary
210, 20%, 95%
#F7F8F9
Logo Variants
Quick Reference: When to Use Each Variant
Default Logo (with Wordmark)
Hero sections, header areas, and prominent placements on light backgrounds.
Dark Background Variant
Hero sections with dark backgrounds, dark overlays, or footer areas.
Mark with Background
Favicons, app icons, social media profiles, and compact formats.
Mark Without Background
Integrated into designs, watermarks, or when you need a standalone emblem.
Mark with Current Color
Use where the mark should match surrounding text color. Only use when appropriate to maintain brand consistency.
Additional Resources
For questions about brand usage, logo placement, color applications, or to request additional brand assets, please contact the Lumen Association team.
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